McChurch part 3: Make it appealing

There is no doubt that McDonalds is appealing. It is quick and a treat. Everyone knows it is not a good option for a daily meal. Yet we know it is well known all through the world. The M illuminated shows us we have arrived at one of the franchised outlets. The sad thing is we are doing the same with Church. We are now appealing to the masses. The change is subtle and takes time to achieve. It may mean bringing in people who market things and package what they market. Paul the apostle in several of his letters … Continue reading McChurch part 3: Make it appealing